Digital Marketing is very interesting when it is combined with inbound marketing. To launch communication campaigns that appeal to everyone and reach all contacts in the same way, a simple e-mailing tool is enough. But when it comes to inbound marketing logic, tasks become more complex and interesting. Today, most companies seek to bring interested prospects. And to do this, it is necessary to analyze its audience, to segment it and to try to answer their customers’ questions. It will be necessary to segment contact lists according to the consumer’s interests, their status, their level of maturity, their decision-making power, and so on… With digital marketing, businesses can measure the interest of its customers and offer them more personalized content. All these tasks are not feasible when it comes to conventional marketing, thus, the personalization of content is one of the advantages of digital marketing.
The world of technology, digital marketing, social media has a significant impact on how people behave socially, act as consumers and especially how folks do business. That said, companies are obliged to adapt to this new era of marketing and communication at the risk of being overtaken. Indeed, the increase in the number of people using the Internet for whatever they want (information, products, services, leisure) and the rise of social networks have led to the generation of new online sales. The first advantage is that of cost. Digital marketing, with options like Inbound marketing, gives businesses the ability to generate leads by spending less compared to the investment that would have been made using traditional methods.
Thanks to this style of marketing, a company can develop its marketing strategy with very little expense and can potentially replace expensive advertising channels such as television, radio or insertion in magazines through techniques like content marketing, SEO optimization, and social channels. Inbound marketing is a long-term strategy. This means that it is a relationship that needs to be nurtured over time, something that should be based on trust and constant value. Publications and SEO optimization will allow businesses to position themselves on search engines and be present when the “ideal customer” comes by.