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Improve Sales with Closed Loop Marketing Closed loop marketing is one of the tools that contribute in gaining customer feedback through marketing campaigns which helps the organization to boost their sales performance directly. It helps the organizers to attain all the necessary information about the consumer’s opinion regarding their products. It is a way of studying the behavior of the user in- depth. Closed loop marketing attempts to close the loop that exists between the customer’s demand and the successful sales performance. This article offers an explanation of how this concept works in benefiting your entire marketing alliances and strategies. To come up with a loop-marketing mechanism, there is need to transform your site into a centralized hub of all your marketing activities. Whatever you do should bring the prospects to your site. You should make your site the entry gateway of your closed-loop system. Whenever potential customers visit your site; you can use the cookie system to monitor their online behavior and understand their benefits. On careful evaluation and understanding the statistics and available data, you would be able to realize how they found your organization, which pages interest them on your site, and what actually converted them after they visited your page.
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Closed marketing loop requires more intense monitoring system so as to make sure that your streamlining leads to the proper marketing initiative. This can be achieved by using a tracking URL system. Customer Behavior Monitoring After ascertaining the source of the traffic, it is now time to understand and track your visitor’s online behavior and interests. Keep a close eye on the pages that they visit frequently and how they reach their pages of interest. Identifying this route helps you optimize for future communications that are quicker and improved. You must have a database of anonymous visitor’s history and one having all the information about leads. Associating the links of a visitors time spent on the site and their respective lead details will let you bridge the loop of marketing. Converting Prospects into Leads For the purpose of monetizing your traffic and generating qualified leads for your sales people, you need to convert the visitor coming to site into leads. By driving the incoming traffic to land pages, you can get relevant data from your visitors and make potential leads. Creating a landing page is of essence if you want to make your website a central hub for all your marketing activities. Connecting Leads to Sales A clear understanding of which technique would actually lead to sales can catapult your marketing initiatives by large. A closed-loop marketing system that has been professionally built assists you to recognize which tools and activities will drive the maximum and minimum revenue to your business.