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The Humble Publicity Article Role Evolves With New Media

Internet Placements Extend Their Reach Exponentially While Multiplying Their Usage
As publicity opportunities for exposure in traditional print media-newspapers and magazines-are rapidly dying or severely diminished, the humble publicity article targeted to the internet is gaining in significance. The savvy media specialist can use a series of optimized articles to launch a new business or make a company grow even in a recessionary economy.
Publicity is a necessary ingredient to help your customer find you, but most small businesses cannot afford PR agencies, especially those that are designed to service the corporate client. While you get a better bang for the buck with PR than advertising, small businesses are often sure that the PR agency monthly fee is prohibitive, so they fail to market and ultimately fail to be able to turn a profit. They just don’t understand the necessity of continuous marketing.
In the past, only major corporations used mat features — small illustrated columns they placed in newspapers nationwide– to launch new products, compile entries in contests, ask consumers to write to legislators, or just increase brand awareness by educating their customer. Now years after the fact, a simple shift in targeting these publicity articles beyond the print grassroots papers they were originally used for to the Internet makes them key once again. In fact, the Internet has given them unbelievable reach, particularly to potential customers looking for specific products or services, and made them valuable as a business to business marketing tool as well. Further, businesses can get professionally written articles at more affordable rates because there are various services to select from. So the small business can choose the service and manage to get widespread publicity without hiring a fancy PR agency. The optimized publicity article is one of the least expensive but most effective methods of garnering widespread publicity.
A public relations strategy is very valuable. The reason for a PR agency is to preempt the news with marketing messages for those that can afford professional assistance. A good agency has the necessary contacts to help persuade the publics that businesses target by giving them information and offering them product trial. But the Internet has provided a way for the small business to compete and get a piece of the pie. They should look for article writing and placement companies that help them strategize to cover their target markets. A company that focuses on high ranking websites first and then distributes more widely on the internet can give you keys to the castle at a price that is doable. Further, they can assist you in continuously adding new content to your own website which in turn helps your website move up in rank to be found more easily in a search engine.
How does that benefit the small business owner? That entrepreneur can afford to pitch away continuously through the release of a series of publicity articles. What if you fail to do so? You might have the best product or service – and no one will know.…

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Business Checks

Small Business Ideas for First Time Business Entrepreneurs

If you have recently become unemployed during this current financial hiatus, you may be thinking of starting your own small business and are looking around for some viable ideas. Life in the commercial world is considerably different to living life as an employee and just because you are currently unemployed is not a good reason to start your own business.
To be a successful commercial enterprise requires an entrepreneurial outlook combined with vision and a burning desire to succeed. This burning desire to succeed is balanced by reaching self-imposed goals based on profits or losses in a balance sheet. It is these profits or loss figures that will determine success or failure of your endeavours.
If your commercial endeavors are either a success or a failure, it will impact on your life far more than anyone realises. If you succeed in commercial life and make heaps of money, your life will change. If your commercial enterprise loses money, it will impact your life far more than anyone will usually tell you. Commerce is a gamble on which you can control the odds more in your favour if you are resourceful, punctilious and cautious. It is a balancing act and is not for everyone.
Starting a commercial enterprise today can be fast-tracked by buying into a franchise. This method for a start-up small business is very popular today because it comes with a mentoring side from any good franchise offer.
The mentoring side means that the franchisor (that is, the person who owns the franchise) is supposed to work with you, often supply the necessary supplies for the enterprise and to teach you the things that you need to know.
The reality of this type of business model is often very different to what actually happens. I have worked with many small businesses over the years and the percentage of happy franchisees (that is, the people who have bought into this commercial model) is very different to what actually happens. Many franchisers don’t live up to their contractual agreements.
If you are considering this type of popular business model as a start-up for an occupation it can be one that is not the one I would personally recommend.
My Recommendation
My recommendation for you if you are looking for a small business as a first time entrepreneur would be to start something very small – like a ‘fish and chip’ shop or a convenience store. Start something that is needed in an area that doesn’t have one but has the population to use your service as a convenience.
I also recommend learning how to do your own accounting books through night-school while you study the location that you want to set-up your small business in. And talk to people about your proposed idea because it is their feedback that will guide you in assessing your idea for a popular and profitable enterprise.…

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General Article

What to Avoid With Your Idea for Customized Stuffed Toys

What to Avoid With Your Idea for Customized Stuffed Toys

It’s very easy to understand why a lot of people are trying to come up with ideas for customized stuffed toys. Most of them have probably heard of success stories of people who turned their personal ideas into reality. Now, they’re cashing in and are very successful in the industry. When we look at these new plush toys, it’s either “Why didn’t I think of that?” or “I thought of it first!” for us. Unfortunately, it’s too late because someone already came up with it. You now have to think of other ideas for toys.

Most people would give up when they see other people succeeding. They’re probably thinking that he’s already gotten the “great idea” and there’s no way that they can think of something that great. This is especially true for customized stuffed toys. It’s easy to feel devastated when you see a great idea flying off the shelves when it could have been you who came up with that idea. Now, you’re probably feeling that there’s no other thing to do but move on.

What you don’t know is you can easily come up with your own ideas for toys – specifically plush toys. Fortunately, a lot of people take this road as they felt either inspired or challenged to come up with their own toys. Sadly, it’s very easy to get overzealous and that can set you up for probably the biggest roadblock in the toy industry – toy recalls.

Here are the things that you should avoid with your idea for customized stuffed toys:

1. Lead

Majority of the toys recalled have traces of lead in them. Lead is a very dangerous substance that can cause brain damage. Most of these toys were manufactured overseas because the substance is already banned in the United States. This is the reason why you should only deal with a trusted manufacturer. While some of them have partners in other countries, they wouldn’t risk losing the trust of their customers by teaming up with shady companies.

2. Phthalate

This chemical is used to improve the “playability” of plastics. While it’s true that it can improve the toys by making them more flexible, a lot of medical groups are calling for a stoppage on its usage over growing health concerns. This is another reason why you should check out plush toys when you’re trying to look for ideas for toys. Since they’re not plastics, there’s no use for this substance.

3. Choking hazard

Kids wouldn’t be able to determine if the item that they’re holding can choke them. Being naturally curious, kids put almost anything in their mouths. This is why it’s a good idea to stay away from customized stuffed toys that have choking hazards. This is also another reason why you should team up with a reliable manufacturer. You want them to turn your idea into strong and durable plush toys, and they’ll have safety testing down to a science. This way, kids won’t be able to take them apart and there won’t be any choking hazards.

Obviously, there are a lot of other things that you have to avoid but these are three common ones. If you have ideas for toys, you can start by talking to a trusted manufacturer. He’ll be able to tell you if your toy ideas are safe or not.…

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General Article

How To Manufacture Talent In Your Insurance Agency

How To Manufacture Talent In Your Insurance Agency

What’s the greatest desire in your insurance firm?

One thing I see time and time again, especially in personal lines, is the demand for further education. The independent agency channel does a really good job with product education. There are a variety of courses and designations that help professionals get a better knowledge of coverages and how they apply to various situations.

It is ongoing sales education and client relations that are really the areas of requirement. How do we create these programs within our businesses to be more successful at closing sales and developing consumer retention?

The resolution to this question lies partly with a book by Geoff Colvin that gives relevant insight into coaching professionals. The book is Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else. His thesis is that superior performance in all areas of life is not inevitably dictated by inborn skill. The real answer to effectiveness is “deliberative practice”.

He identifies this in five approaches:

1. It must be designed to improve performance (preferably by a teacher).2. It must be repeated continually.3. Evaluation ought to be readily available.4. It is highly rigorous.5. It is not very much fun.

He presents three models for this type of practice and applies it to business in multiple ways.

1. The Music Model.

A student practicing a composition repeatedly is the paradigm for this. It is routine practice in a static form. In business, practicing for a presentation or speech would qualify. Taking a presentation and reviewing it idea by idea, striving to explain each main idea more effectively, further improves the deliberative process. The presenter could also search for examples of others who successfully explained the same idea, and study and glean from their material.

2. The Chess Model.

Anybody who has played chess is aware of this example. The coach sets up the board and pushes the student to find alternatives and moves in multiple situations. In business, this shows itself not in move selection but decision-making. The difference between this and the music model is that each circumstance is distinct and you are not responding to the identical composition everyday. What it teaches is the ability to make clearer and quicker decisions. Business schools work almost solely on this as they make students analyze and sort out case studies throughout their curriculum.

3. The Sports Model.

The athlete toughens areas of his body that are mandatory to accomplish his skills most effectively. He frequently goes through the motions of certain methods to enhance their efficiency and power. Picture the basketball player shooting thousands of free throws and syncing his arms, wrists, fingers, and legs to provide regular successful movements on each shot. In business, this can be accomplished by going back to our principles which often include writing skills and basic math abilities. In sales, role-playing is the most successful way of developing people skills.

Each model can be incorporated into your insurance agency to produce staff members that triumph over your competition.

How will you use this in your business?…

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General Article

Plastic Gift Cards – Recycling Ideas

Plastic Gift Cards – Recycling Ideas

With Christmas well and truly out of the way, and the mountains of gift cards both given and received now spent up, and taking up space in our purses and wallets; it is hard to know what to do with them.

It is practically an inbuilt reaction to refrain from throwing plastic cards away, not because we are super environmentally conscious (although we know we should be), it is because we feel wrong throwing something away that looks and feels like a bank card – it just feels really unnatural.

The solution… recycle the cards. You may find that some companies are now printing their gift cards on biodegradable materials, however the majority are still printing PVC plastic cards.

There are now lots of options for how to recycle used up cards, you can go online and search for the various options available. There is now a number of companies online offering card return recycling.

Alternatively, there is a growing trend of people customizing old gift cards and plastic cards themselves to create things like coasters, notebooks and even jewellery, however if that is a bit too time consuming and adventurous then the good old recycling strategy will ease not only your conscience but also space in your purse.

There is also the glaringly obvious way to recycle your plastic cards, which is so simple, we don’t know why we haven’t thought of it before… but.. you could also, wait for it… top it up again and give it as a gift card to somebody else, this not only clears it out of your way, but it is not using up extra resource, and its also another family birthday/present you don’t have to think about. Most stores allow you to keep topping up a card for reuse. However, bear in mind who you are giving it to, you don’t want to give your great aunt a gift card for a sexy lingerie store, as funny as that would be.

There we go then, quite a few options of how to be environmentally friendly and not just waste perfectly good plastic gift cards by throwing them in the bin.…

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General Article

Custom Plush Toys – Four Questions That You Should Ask Manufacturers

Custom Plush Toys – Four Questions That You Should Ask Manufacturers

If you want to make toys plush and be successful with it, you have to team up with a very reliable plush toy manufacturer. If the custom plush toys themselves are very flexible, choosing a manufacturer doesn’t offer any flexibility. You have to team up with the best one that you can find. You can’t be flexible and settle for mediocre ones. This can be a challenge because there are a lot of manufacturers out there. It would help you a lot if you can make a shorter list. In order to make sure that the short list is composed of the best manufacturers, here are four questions than you can ask:

1. Do you offer a no-hassle guarantee?

A great plush toy manufacturer won’t blame anyone else if things go wrong. They will hold themselves accountable. If you’re not 100% satisfied with the custom plush toys, you should be able to get your money back. That’s the beauty of making toys plush with the help of a great manufacturer. They’re confident that they’ll do a great job and can back it up with a guarantee. But you have to check their guarantee. Make sure that they won’t make you jump through hoops in order to get your money back.

2. What is included in the price quote?

The price quote should not be confusing. Your plush toy manufacturer should be able to show you the inclusions. This can help avoid hidden charges in your custom plush toys.

3. Do you offer realistic timelines? What are they?

If you are making toys plush, you have to be able to set expectations to yourself on when you’re going to receive them. This is important so that you can plan your strategy around that timeline. You probably want to set a “release” for your custom plush toys in order to stir up excitement over them. This is the reason why you should deal with a plush toy manufacturer that can tell you when they can finish them realistically. You can’t deal with a manufacturer that will take years to finish your toys. On the other hand, you also can’t deal with someone who promises to finish them in a few weeks only to fail.

4. How are your communication and customer service levels?

It’s important that you are updated every step of the way. You should always receive updates on where you are with your custom plush toys. Receiving weekly updates is just perfect. If you decide to make toys plush, you should get a specific Project Manager that you can call at any time for any concerns.

It would be a great idea if you can write their answers down or if they can give you the link where you can find the answers on their website. You should then make a short list using the answers as reference. From this short list, you’ll have an easier time choosing a plush toy manufacturer. You can simply contact them so you’ll have a better idea on how they can help you achieve success with your custom plush toys.…

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General Article

Having PC Data Security in Our Computer Is Really Useful

Having PC Data Security in Our Computer Is Really Useful

Technology has been developed very well during one decade. The technology development really supports us in our daily life. We should be happy because of the development which is very helpful for our life. However, we should be very wise in using the technology. Besides, we should also keep the technology very well so that we can use the technology for long period.

One example of the development of technology is the computer. Nowadays, many people use computers in their office. It seems that computers is the most important tool in an office. Therefore, many computer companies manufacture computers and the accessories for their customers. Anyway, if we have a computer in our house or in our office, we should complete it with PC data security. Otherwise, we will get some troubles related to the performance of the computer. We should know that the PC security will protect our data in our computer so that we still can keep it for long time. Nowadays, many people create viruses only for fun. However, we know that the viruses are dangerous for other people. Therefore, having a PC security will make us not to worry about the viruses.

Fortunately, we can easily find the firewall software. It sometimes will make us confused to choose the best PC data security for our computer. Therefore, we should read and find information about security for the sake of our computers. We should also know that the PC data security will be very useful when we are browsing information using the internet. There are so many viruses in the internet. If we have a PC data security in our computer, we can anticipate the viruses not to infect our computer. Besides, it can also block some hackers that want to steal our data in our computer. Let’s keep our data in our computer very well!…