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Financial News

Drum Up New Business From Clients With Shrinking Budgets

In these trying economic times, drumming up more business can be hard if you clients have shrinking budgets. Small business owners are finding that their clients, whether individual consumers or other businesses, are tightening their belts and reluctant to spend.
However, some small businesses are finding that they can capitalize on the current crisis by connecting with current clients in new ways, and by hooking up with new clients. Here are three trends to think about when it comes to dealing with your clients’ shrinking budgets.
1. Existing Clients are Open to New Ideas
In a world where everyone is looking for ways to cut financial corners, clients are open to learning about how to be more financially frugal, and from many new sources. One small marketing business sent its clients a short flyer listing “10 Tips for Frugal Marketing,” which not only offered great information but also alerted clients to some new inexpensive services the firm was offering. By wrapping the information about the new services into a list of useful tips their clients could immediately use, the marketing business generated an immediate positive image and some new business from existing clients.
2. Partner Up to Access New Clients
One spa owner decided to see if pooling marketing budgets with other local businesses could generate increased revenue for her own business. She teamed up with some local small businesses to offer a series of “Feel Good” workshops. The workshops offered consumers many ways to “Feel Good”-physically, emotionally, financially, spiritually, and even legally. Partner businesses included a law firm, an accounting business, a fitness gym, a nutritional consultant, a spiritual counselor, a banker, and even a private investigator. All the businesses cross-promoted the workshop series to their own clients, and attendees received coupons for free consultations and discounts. Overall, the businesses reported an average increase in business from the workshops ranging from 10% to almost 30%. Not a bad gain in today’s stingy market.
3. Go for the Big Fish
Even big firms that used to have large recurring marketing budgets are starting to scrutinize the individual line items on which they spend money. According to marketing firm TheEyeWorks, 60% of businesses have or will decrease the size of their marketing budgets this year. More importantly, over half the companies polled are willing to consider working with a smaller marketing agency if the agency could produce similar results.
The moral of this David and Goliath story is that this financial crisis may have evened the playing field for small businesses. The fact that large businesses are looking for ways to deal with shrinking budgets gives small businesses a shot at large accounts that might otherwise be out of reach.
When faced with the incredible shrinking budgets of your current and potential clients, don’t despair. Instead, think of yourself as the small business version of David, in the David and Goliath story. Then start talking to your current and potential clients in new ways. You may surprise yourself!…

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Financial News

Local Search Engine Optimization – How Small Businesses Can Use It

Many business owners have realized that one of the most effective ways to promote their company and products is to create a website. This is a great first step, especially since this is a very technological world. People all over rely on being able to access a company’s website in order to gain more information about it, contact them, or even to order products online. However, a small business may only be able to promote their company to those whom they have met face to face or been in immediate contact with. This creates very little interest, and hence, very little traffic for the website. That is why small businesses and SEO can be used together to make a business more prosperous.
SEO stands for search engine optimization, and is very important when it comes to promoting a company. There are several different ways to go about SEO for a small business. One of these ways would be for a business owner to conduct the SEO themselves.
Some simply SEO techniques such as article writing and site content optimization can be done by the site owner. This primarily involves created content for the website that is informative, and of high quality. It is also recommended that keywords be sparsely interjected throughout the site in order to attract the attention of users who are searching for a given topic. To go along with that, articles can be written pertaining to the topic that the business primarily deals with. Again, a few keywords can be added in order to help users find the article. When articles are written for small business and SEO purposes, it is important to include the website address or link somewhere within the article, at the end, or within the writer’s profile.
Another option that is available for small businesses and SEO would be to hire a professional search engine optimizer. These can either be entire companies or freelance workers. However, certain care should be taken when going this route. It is recommended that thorough research be done on the company or the individual. Some may claim to be helping a site, but are, in fact, doing very little to help whilst charging mass amounts of money. Furthermore, it is important to maintain control of a website. The owner should be able to go in at any time in order to change tags, content, titles, etc. It is important to ensure that the quality of the site be maintained while still promoting the site. Small businesses and SEO can be a great combination when used properly, but if no results are being seen, an investigation may be required. It is best if the SEO professional deliver a monthly SEO report in order to show what steps have been taken to promote the site as well as statistics showing how well their efforts have done.
Small businesses can use SEO in order to achieve first page rankings on major search engines. However, it should be noted that these things take time and overnight results are not expected.…