Plush Stuffed Toys – Coming Up With a Logo
One of the things that an inventor would put some effort into is to come up with a logo for their custom plush toys. A lot of inventors believe that for them to achieve success with their plush stuffed toys, they need to have a very effective logo. It’s not enough for them that they make toys plush. They have to have a complete package and a logo is a part of it. So they either come up with their own logo or ask their manufacturer to come up with one for them.
It’s true that a logo can help your custom plush toys. But you shouldn’t really put a ton of effort into it. If you’re asking why, it’s because no one really cares about your logo. This is especially true if you’re just starting with plush stuffed toys. Logos are usually used for branding. So unless you’re a globally recognized brand, your logo wouldn’t really help you with branding because your brand is not that really well-known yet. That’s okay because you’re not really competing with the big boys just yet. Your primary market doesn’t care about your logo. They just care about your toys so as long as you’re making toys plush and you’re making sure that they are of great quality, then you’re doing great.
A logo can still help you. There’s no doubt about that. But right now, most inventors are at the point wherein they can come up with a logo or not and it wouldn’t matter. If you do decide to come up with a logo, then you have to make sure that it doesn’t steal the thunder away from your custom plush toys. They’re still the stars of the show. A lot of inventors make the mistake of putting in a lot of efforts into the logo and it usually results to the logo overwhelming the plush stuffed toys. They make it too big and it’s all over their brochure or website. What happens is most people would think that you’re marketing the logo and not the toys. It’s because that’s all they see. They forget that they’re at your website looking for toys plush. So when they see your big logo, they’d exit out of your website.
Use the logo to complement the overall packaging of your custom plush toys. For it to be the perfect complement, it should be somewhere on the background. Make it really small and simple. If you make it big and complicated, people will be scratching their heads trying to figure out what it means. They wouldn’t notice that you have great custom plush toys for sale and you might end up losing sales after sales because of it. So making it small and simple is the key so that the logo will lead them to your plush stuffed toys and not away from them.
It would be better if you focus on a sales message. It can help if you make toys plush and you have big bold letters scrawled across your brochure or site. Putting something like, “HOME OF THE BEST CUSTOM PLUSH TOYS” or something to that effect will work better than a big logo. That will surely lead to them checking out your plush stuffed toys and you’ll get more sales that way.