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Business News Articles

How Not to Promote Your Legitimate Home Based Business Opportunity

Promoting your legitimate home based business opportunity is the key to long term success. And believe it or not, there is a right way and a wrong way to go about it. So it only stands to reason that knowing what not to do will save you a lot of time and effort–things you can’t afford to waste in today’s fast-paced marketplace.
Before I begin though, there is one aspect of your business life that must remain intact, no matter what happens. In fact, the earlier it is established, the more quickly you will see results. It is summed up in one word: Credibility. Credibility is at the core of all best practices when it comes to marketing and promotion. If placed above all else, you will naturally avoid many of the mistakes that cause most businesses to fail.
Now that we have that piece of business-saving advice out of the way, let’s get down to the nitty gritty.
The first things to avoid when promoting your legitimate home based business opportunity is using safelists. Now in case you are not familiar with that term, safelists are online services to which you pay a one-time or recurring monthly fee in exchange for the privilege of mailing out a solo ad to the rest of the people on the list. Members agree to receive emails from other members as a condition of regular participation. The idea is that everyone is of a like mind and will be open to at least some of the offers made by others’ advertising.
The problem is, most safelists are saturated with people promoting the same offers. Also, the emails, if they are even sent to the member’s primary email account, are hardly ever read at all. Usually, members set up a separate email address altogether for their list mail, and periodically dump it so that it does not bounce and result in suspension from the list.
The second thing you should not do to promote your legitimate home based business opportunity is to use a mass mailing program. Gone are the days when this was seen as an acceptable practice. With Can SPAM legislation and ISPs cracking down on first-time and repeat offenders, it is a sure way to get a complaint filed against you. At best, you can expect to lose your internet connection. At worst, you are looking at some hefty fines and/or criminal charges.
Even if you are using a “scrubbed list” from a reputable source, you never know what kind of offer prompted the prospect to enter their email. Advertisers are stooping to all new lows in order to extract that all-important valuable personal information from potential customers, only to turn around and sell it to list brokers and the like.
The last thing you definitely want to avoid is sending emails to your prospects from a non-business email address. Nothing screams amateur like a free Yahoo account. Most domains come with free email accounts, complete with multiple inboxes. Assuming you have your own website, or at least a domain name that you can forward, this is easily overcome.
Finally, here is a secret tip: While you are at the task of writing emails about your legitimate home based business opportunity, you may as well position yourself as a solutions provider. When you take the consultative approach to sales, you gain trust and confidence from your prospects. Eventually they come to look at you as someone who is simply there to help them get what they want.
And that, my friend is marketing at its best.…

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Financial News

Drum Up New Business From Clients With Shrinking Budgets

In these trying economic times, drumming up more business can be hard if you clients have shrinking budgets. Small business owners are finding that their clients, whether individual consumers or other businesses, are tightening their belts and reluctant to spend.
However, some small businesses are finding that they can capitalize on the current crisis by connecting with current clients in new ways, and by hooking up with new clients. Here are three trends to think about when it comes to dealing with your clients’ shrinking budgets.
1. Existing Clients are Open to New Ideas
In a world where everyone is looking for ways to cut financial corners, clients are open to learning about how to be more financially frugal, and from many new sources. One small marketing business sent its clients a short flyer listing “10 Tips for Frugal Marketing,” which not only offered great information but also alerted clients to some new inexpensive services the firm was offering. By wrapping the information about the new services into a list of useful tips their clients could immediately use, the marketing business generated an immediate positive image and some new business from existing clients.
2. Partner Up to Access New Clients
One spa owner decided to see if pooling marketing budgets with other local businesses could generate increased revenue for her own business. She teamed up with some local small businesses to offer a series of “Feel Good” workshops. The workshops offered consumers many ways to “Feel Good”-physically, emotionally, financially, spiritually, and even legally. Partner businesses included a law firm, an accounting business, a fitness gym, a nutritional consultant, a spiritual counselor, a banker, and even a private investigator. All the businesses cross-promoted the workshop series to their own clients, and attendees received coupons for free consultations and discounts. Overall, the businesses reported an average increase in business from the workshops ranging from 10% to almost 30%. Not a bad gain in today’s stingy market.
3. Go for the Big Fish
Even big firms that used to have large recurring marketing budgets are starting to scrutinize the individual line items on which they spend money. According to marketing firm TheEyeWorks, 60% of businesses have or will decrease the size of their marketing budgets this year. More importantly, over half the companies polled are willing to consider working with a smaller marketing agency if the agency could produce similar results.
The moral of this David and Goliath story is that this financial crisis may have evened the playing field for small businesses. The fact that large businesses are looking for ways to deal with shrinking budgets gives small businesses a shot at large accounts that might otherwise be out of reach.
When faced with the incredible shrinking budgets of your current and potential clients, don’t despair. Instead, think of yourself as the small business version of David, in the David and Goliath story. Then start talking to your current and potential clients in new ways. You may surprise yourself!…

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Profitability

Bringing Small Offline Service Business Online – Helping Small Businesses Come Online is Profitable

Helping a small service business to come online is an excellent way to build a business for yourself. There are hundreds of thousands of small businesses that have very little online presence, and you can use the skills you have for online marketing to set them up as well. This will bring them more business while you develop your own system for doing this for others. This can be the start of a whole new business for you.
My recommendation is to do this for a friend or family member first, just to learn how to market in this way. I started by doing some publicity and marketing for my Rotary Club, and then I did it for a family member who works as a handyman. I Googled the handyman and saw that he was not listed on any of the first ten pages for his city and the term handyman. Then I began to blog for him, wrote several articles, and sent a free press release. Within just a few weeks he was on page one of Google for people searching in his city.
Once you have achieved some success, you can offer your services to others for a fee. Find out what they are spending for print advertising, and charge around the same amount. That way they can use your services for a month to see how well online marketing works for them. Typically small service businesses have no idea how many more people will be able to find them once they have an online presence besides a static web site.…

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Starting A Business

Home Based Business Ideas – Incredible Secrets To Making A Six Figure Income In A Month!

Are you trying to find home based business ideas? It should not be too challenging to uncover, trust me. You have no idea that the answer really lies in your computer all along! Home based business ideas really exist and it takes the right eye and the right site to look for the ideal opportunity. Have you ever thought about checking the on the internet community, for example, forums and selected employment internet sites? You’ll uncover plenty of very good on the web work there, including info encoding and transcribing. Both deal with typing and organizing documents and files, so your capability to organize and type will likely be your biggest assets in this endeavor. If you might be interested in becoming a data entry worker for a specific firm, all you have to do is verify with legitimate forums and websites for a lot more details with how to apply for the position.
Remember to verify the requirements needed for each job post inside the Net; it will do you great to research on these types of things ahead of you go and email your resume for the corporation site. You’ll find particular qualifications ahead of you attempt to send your resume to the company. For instance, you’ll find selected licenses that you require to get ahead of you get accepted as a info encoder so you will need to take some exams or any other variety of qualifying documents that can enable you to turn into a licensed data encoder. Some companies don’t need licenses but they do demand their applicants to have a very good background within their field of function.
You ought to know that these kinds of jobs are not only a rewarding experience, but they can be profitable too. Don’t underestimate these works as they have been proven to give you that much needed cash whenever you have to have to pay for your monthly bills!…

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Business Website

Part Time Business Ideas – Double Your Income In Spare Time!

In this article I want to talk to you about one of the best part time business ideas I know, that you can start for as little as $40. I know that sounds like a dream but if you read every word of this article you will have a simple road map to success.
Now I want to be upfront here and let you know exactly what it is.
I call this “Passion profits”.
Basically that rather cheesy name means that you will be writing about something you love and making a living from it.
How can you do this?
Just follow the steps below.
1. Make a massive list of all the things you love to talk about and any hobbies that you have. Put an A,B or C next to each one to show which you like the best and then pick your favorite topic out of all of the A topics.
2. Now you have your topic you want to get a blog set up. For this we can use a tool from Google at . The sign up process is very easy and I’m sure you can work it out.
3. Next you want to sign up for an AdSense account with Google. You can do this by searching for “AdSense” on Google. AdSense allows you to put Google ads on your blog that will make you money once you start getting some hits.
4. The next step is to install your AdSense code into you blogger blog. I could write 500 words about how to do this but I’m lazy;-) Just Google it and there are million of videos to help you.
5. The final step is to set yourself a target of 720 blogs posts this year. About two a day. This might sound like a lot but it’s really easy. You just sign up for a Google alerts account and get them to send you a bunch of information about your topic. Then you just write your opinion on the news and post it to your blog.
Final thoughts.
This part time business idea is so simple but it will work if you just keep at it. You don’t need to be a technical whiz and you can get started in a few minutes.
Now the question is can you create this success habit in your life.
Good luck.…

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Business News Articles

Small Business Advertising – Effective Techniques For More Sales

One of the big mistakes many small business owners make is to misunderstand the reasons for the failure of their advertising. It’s a fact most small business advertising doesn’t work, but the reasons are not always clear to the business owners themselves.
Most business owners rely on newspaper advertising. They put an ad in the local paper (or a specialist magazine if they’re a specialist company) and then scratch their heads when they don’t get any sales. Then they decide that advertising doesn’t work, when the real problem is not the advertising in general, but the particular type of advertising they’re doing. In short, they’re doing it completely wrong, mainly because they use “branding” advertising, which means a slogan and a logo, when they could get much better results by doing things differently.
Effective Small Business Advertising
So how do you do things right? There are many different techniques to use, but by following just the basic ones, you can usually get a decent return on your advertising budget. Here are those basic techniques that almost always make sure your advertising works.
Target your advertising. The first thing to learn is that quality is better than quantity. Many businesses use the local newspaper, and that can be a good medium. But for some businesses, it doesn’t work, because the local newspaper audience just isn’t interested in what they’re selling. This is mainly the case in business-to-business advertising. Most people who read the local newspaper are not business owners, and so a better approach would be to look at using direct mail or online advertising. Getting this right is the most important thing, so make sure you spend time getting it right.
Write your ads in the right way. As mentioned above, many businesses use branding advertising, which is usually useless at generating a response. A much better technique is to use direct response advertising, a type which asks the reader for a response, such as calling a telephone number, or visiting a web page. Direct response advertising always makes a particular offer, and that’s one of the most important things to remember in all your advertising. If you can, make your ad look like a newspaper article, with a proper headline and a story. People read stories, and if you make yours interesting, they’ll read it.
Explain the benefits of the product. In your story, tell people all about the product, what the benefits are, and why they should buy it. Don’t just rely on a slogan. Go into detail, and you’ll see a much better response.
The big lesson is that advertising can give you a great return when you do it properly. Most business owners don’t take the time and effort to create effective advertising, and the ones that do can really come out on top. It takes some time and effort, but the rewards are well worth it.…

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Business Week

5 Most Important Reasons Why You Need to Start Your Own Home Based Business Today

It seems that almost everyday there is another financial scare on the news. The stock market has dropped another 500 points. Another reputable company has gone under. Tens of thousands more people out of work. The list goes on…
Let’s be honest, the world of work is no longer a financially safe and secure place to be. So in this article I’m going to give you 5 reasons why you really must start your own home-based business today.
Let’s get started:
1. No longer will you fear losing your job
Since you will be self employed, who’s gonna fire you? That’s right – nobody! You’re the boss. You do what you want, when you want, and nobody will have a word to say about it. Let’s face it, who can honestly say that their job is secure anymore? Wouldn’t you rather start your own home-based business and be in charge of your own destiny, instead of someone else’s?
2. No more rush hour traffic
Think about what this one little change to your life will do for you. You’ll be less stressed because you don’t have to sit in traffic for an hour to and from work each day. You’ll save a fortune on gas, because you haven’t been sitting in traffic for 2 hours a day. But don’t forget, you’ll also save on wear and tear on your car, as you won’t be driving it as much. If you commute, then you’ll no longer have to stress over train or bus delays. You’ll also save a fortune, as you won’t have to purchase your season ticket anymore.
3. No boss telling you what to do
I always loved the idea of being my own boss. I never liked the constraints of having a boss telling me what to do, when to do it, and how to do it. It’s just not my style. Is it yours? No, I didn’t think so – that’s why you’re reading this article;-)
4. Lower start up costs
Starting a traditional brick-and-mortar business can be extremely expensive – I know, I’ve been there! Starting a home-based business has much lower start up costs, and depending on what you choose to do, can also be free in a lot of cases.
5. Freedom
This one was the clincher for me. The feeling you get when you walk out of work for the last time is indescribable. It’s nothing short of awesome! The sense of freedom that you feel is almost overwhelming. Trust me, it will make you happier than you thought possible.
So there you have it. The 5 reasons why I think it’s vital for you to start your own home-based business today. Hopefully this article has inspired you to pursue your dream of starting your own home-based business.…