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Small Business Ideas

How to Effectively Advertise Your Small Business on Craigslist

It’s very tempting to use Craigslist to advertise your small business. As it is advertising is usually pretty expensive, and in this economy you have to take every opportunity to squeeze as much business out of your advertising avenues as possible. With these tips on you can effectively market to your prospective clients without looking like a spammer, or breaking any rules.

#1 Follow the guidelines of the site:

One post every 48 hours for each service or item you have to post.

Post in the correct category, so people who are looking for you, can find you easily.

#2 Make your ad more effective:

Always use an image, but just as important, make sure it is a clean image that portrays what you are offering.

Do not use all caps, it is harder to read and people WILL skip over your ad completely.

Use numbers in your subject if you can, it will draw more attention to the ad. Ex: Save 10% on Landscaping is more effective than Landscaping services – Mowing, Gardening, Etc.

#3 Offer multiple ways to respond to your ad:

The truth is some people prefer phone numbers, and some prefer email, cover both sets of people by offering both options for communication.

#4 Provide a link to your website:

Every small business should have a website, and, at the very least it should provide the following information:

Photos concerning what you do

A list of services you offer

When you are open for business

Your contact information

An address to your business or more preferably a map

Keep in mind, the more professional your website is, the more likely a visitor is to respond to it

#5 Give them a reason to respond to your ad.

If you offer a percentage off, tell them to mention the ad when they call. You can also offer free services for referrals to your company, or give new customers a special service free of charge.

The main point is your ad needs to stick out compared to everyone else who is advertising on Craigslist. It needs to draw attention to itself without coming across as spammy, scammy or fake. If you can manage to pull this off, you should get some decent leads to your business when all you have invested is a bit of your time. And if you just keep reposting the original post it shouldn’t take much time at all, every 48 hours.…

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Business Insider

Turnkey Internet Business, A Boon To Beginners

The number of people who want to earn a good income by doing online business is increasing day by day, thanks to the severe recession and unemployment that prevail now. If you are one among this multitude and if you are also new to the concept of Internet business, you can choose to do a turnkey Internet business. Though it is true that the Internet has the power to cater to the ambitions of every one including beginners, you may find it difficult to go through the rigmarole of starting a business on your own. But, at the same time, you should equip yourself with sufficient knowledge about your turnkey Internet business before you take the plunge.
It is not necessary that you should have a high degree of technical knowledge for taking a plunge into a turnkey Internet business. The main thing you should know is that you have many platforms on which these turnkey websites are built. You must be prudent enough to choose the one that suits you and then just sign up for that. It may involve an upfront fee which you should pay. You must also be ready to keep paying ongoing fees for this as well as a hosting fee.
Amazingly, as soon as you sign up and select your domain name, you are ready for doing the business because your turnkey website starts running almost immediately or not later than 24 hours from the time of your signing up. You will get instructions for logging on the website from the platform on which you signed up. But, the task of organizing your website should be done by you. If you can do it on your own, it is well and good or you can seek the help of a professional for doing this. Then comes the task of choosing the products.
Since your intention is to sell these products and services and earn money, you need to have an e-commerce arrangement. Otherwise, you should have affiliate links with popular sites like eBay or Amazon so that your products and services will be sold through them. In the initial stages, it is better to have links with these popular sites. But once you are confident that your product is a unique one or if you are confident that you are handling a rare product or gadget, you can think of having your own e-commerce arrangements.
The main thing to succeed in a turnkey Internet business is that you must have a positive mindset and an ambition to succeed. In addition to that, you must be focused and put in your sincerest efforts. Success may not come to you instantly but if you put in consistent and persistent efforts, you can achieve phenomenal success in your turnkey Internet business.…

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Money

3 Parts To A Successful Small Business Marketing Campaign

Do you own and operate a small business?
Would you like a marketing campaign that adds new customers in droves?
If so, then you must consider these 3 components before you send out your next marketing message. Leaving one of these out is like trying to paint a masterpiece without a brush… a canvas… or paint.
It’s practically certain to flush your marketing money down the drain.
See for yourself:
3 Pieces To A Successful Small Business Marketing Masterpiece:
1. What is your message?
What message are you trying to say?
All too often, small business owners get caught up in telling their audience how long they’ve been in business. How great they are. Where they got their training. What services they offer. What their hours are. Where they are located.
Yadda… yadda… yadda.
This is your standard business card marketing message.
And it’s as boring as a TV dinner.
Want to know what’s going through someone’s head, when they read these things?
“So what? Who cares? What’s any of this stuff got to do with me and my problems?”
Instead of sending a message focused on you… write a message focused on your prospect!
2. What media are you using?
What platform are you using to get your marketing message across?
Twitter?
A sales letter?
An email?
A postcard?
A sign?
Maybe even Facebook?
This becomes a problem when you have the right message… but you use a media your prospect does not use. If this happens, then your marketing will fail.
Here’s an example:
Let’s say your ideal prospect is retired. They own their home. They have grandkids. And they drive a high end automobile like a Lexus.
And you take a stab at using Twitter to attract this audience. And after some time, you can’t seem to figure out why you only have 6 followers. It might be because older folks do not use Twitter… and therefore the media you’re using is bad.
On the flipside, an older prospect probably reads their mail.
So sending them a sales letter may be a better media for this group.
3. Who is your market?
Who are you going after?
You can have the best message… use the right media… but you will fall flat if you target the wrong audience.
For example:
If you are trying to sell high-end furniture to someone who lost their job, then your chances of making this sale are slim to none.
That’s because jobless people may not have $5,000 to drop on a new sofa and loveseat.
You should find out who your ideal prospect is long before you send any marketing messages.
Once you do this, you should go after your prospect like a kid running to open a pile of presents on Christmas morning!
Think about these 3 marketing principles. And then implement them into your next small business marketing campaign. And watch as your ROI gets a boost.…

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Business News Articles

How Not to Promote Your Legitimate Home Based Business Opportunity

Promoting your legitimate home based business opportunity is the key to long term success. And believe it or not, there is a right way and a wrong way to go about it. So it only stands to reason that knowing what not to do will save you a lot of time and effort–things you can’t afford to waste in today’s fast-paced marketplace.
Before I begin though, there is one aspect of your business life that must remain intact, no matter what happens. In fact, the earlier it is established, the more quickly you will see results. It is summed up in one word: Credibility. Credibility is at the core of all best practices when it comes to marketing and promotion. If placed above all else, you will naturally avoid many of the mistakes that cause most businesses to fail.
Now that we have that piece of business-saving advice out of the way, let’s get down to the nitty gritty.
The first things to avoid when promoting your legitimate home based business opportunity is using safelists. Now in case you are not familiar with that term, safelists are online services to which you pay a one-time or recurring monthly fee in exchange for the privilege of mailing out a solo ad to the rest of the people on the list. Members agree to receive emails from other members as a condition of regular participation. The idea is that everyone is of a like mind and will be open to at least some of the offers made by others’ advertising.
The problem is, most safelists are saturated with people promoting the same offers. Also, the emails, if they are even sent to the member’s primary email account, are hardly ever read at all. Usually, members set up a separate email address altogether for their list mail, and periodically dump it so that it does not bounce and result in suspension from the list.
The second thing you should not do to promote your legitimate home based business opportunity is to use a mass mailing program. Gone are the days when this was seen as an acceptable practice. With Can SPAM legislation and ISPs cracking down on first-time and repeat offenders, it is a sure way to get a complaint filed against you. At best, you can expect to lose your internet connection. At worst, you are looking at some hefty fines and/or criminal charges.
Even if you are using a “scrubbed list” from a reputable source, you never know what kind of offer prompted the prospect to enter their email. Advertisers are stooping to all new lows in order to extract that all-important valuable personal information from potential customers, only to turn around and sell it to list brokers and the like.
The last thing you definitely want to avoid is sending emails to your prospects from a non-business email address. Nothing screams amateur like a free Yahoo account. Most domains come with free email accounts, complete with multiple inboxes. Assuming you have your own website, or at least a domain name that you can forward, this is easily overcome.
Finally, here is a secret tip: While you are at the task of writing emails about your legitimate home based business opportunity, you may as well position yourself as a solutions provider. When you take the consultative approach to sales, you gain trust and confidence from your prospects. Eventually they come to look at you as someone who is simply there to help them get what they want.
And that, my friend is marketing at its best.…

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Financial News

Drum Up New Business From Clients With Shrinking Budgets

In these trying economic times, drumming up more business can be hard if you clients have shrinking budgets. Small business owners are finding that their clients, whether individual consumers or other businesses, are tightening their belts and reluctant to spend.
However, some small businesses are finding that they can capitalize on the current crisis by connecting with current clients in new ways, and by hooking up with new clients. Here are three trends to think about when it comes to dealing with your clients’ shrinking budgets.
1. Existing Clients are Open to New Ideas
In a world where everyone is looking for ways to cut financial corners, clients are open to learning about how to be more financially frugal, and from many new sources. One small marketing business sent its clients a short flyer listing “10 Tips for Frugal Marketing,” which not only offered great information but also alerted clients to some new inexpensive services the firm was offering. By wrapping the information about the new services into a list of useful tips their clients could immediately use, the marketing business generated an immediate positive image and some new business from existing clients.
2. Partner Up to Access New Clients
One spa owner decided to see if pooling marketing budgets with other local businesses could generate increased revenue for her own business. She teamed up with some local small businesses to offer a series of “Feel Good” workshops. The workshops offered consumers many ways to “Feel Good”-physically, emotionally, financially, spiritually, and even legally. Partner businesses included a law firm, an accounting business, a fitness gym, a nutritional consultant, a spiritual counselor, a banker, and even a private investigator. All the businesses cross-promoted the workshop series to their own clients, and attendees received coupons for free consultations and discounts. Overall, the businesses reported an average increase in business from the workshops ranging from 10% to almost 30%. Not a bad gain in today’s stingy market.
3. Go for the Big Fish
Even big firms that used to have large recurring marketing budgets are starting to scrutinize the individual line items on which they spend money. According to marketing firm TheEyeWorks, 60% of businesses have or will decrease the size of their marketing budgets this year. More importantly, over half the companies polled are willing to consider working with a smaller marketing agency if the agency could produce similar results.
The moral of this David and Goliath story is that this financial crisis may have evened the playing field for small businesses. The fact that large businesses are looking for ways to deal with shrinking budgets gives small businesses a shot at large accounts that might otherwise be out of reach.
When faced with the incredible shrinking budgets of your current and potential clients, don’t despair. Instead, think of yourself as the small business version of David, in the David and Goliath story. Then start talking to your current and potential clients in new ways. You may surprise yourself!…

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Profitability

Bringing Small Offline Service Business Online – Helping Small Businesses Come Online is Profitable

Helping a small service business to come online is an excellent way to build a business for yourself. There are hundreds of thousands of small businesses that have very little online presence, and you can use the skills you have for online marketing to set them up as well. This will bring them more business while you develop your own system for doing this for others. This can be the start of a whole new business for you.
My recommendation is to do this for a friend or family member first, just to learn how to market in this way. I started by doing some publicity and marketing for my Rotary Club, and then I did it for a family member who works as a handyman. I Googled the handyman and saw that he was not listed on any of the first ten pages for his city and the term handyman. Then I began to blog for him, wrote several articles, and sent a free press release. Within just a few weeks he was on page one of Google for people searching in his city.
Once you have achieved some success, you can offer your services to others for a fee. Find out what they are spending for print advertising, and charge around the same amount. That way they can use your services for a month to see how well online marketing works for them. Typically small service businesses have no idea how many more people will be able to find them once they have an online presence besides a static web site.…

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Starting A Business

Home Based Business Ideas – Incredible Secrets To Making A Six Figure Income In A Month!

Are you trying to find home based business ideas? It should not be too challenging to uncover, trust me. You have no idea that the answer really lies in your computer all along! Home based business ideas really exist and it takes the right eye and the right site to look for the ideal opportunity. Have you ever thought about checking the on the internet community, for example, forums and selected employment internet sites? You’ll uncover plenty of very good on the web work there, including info encoding and transcribing. Both deal with typing and organizing documents and files, so your capability to organize and type will likely be your biggest assets in this endeavor. If you might be interested in becoming a data entry worker for a specific firm, all you have to do is verify with legitimate forums and websites for a lot more details with how to apply for the position.
Remember to verify the requirements needed for each job post inside the Net; it will do you great to research on these types of things ahead of you go and email your resume for the corporation site. You’ll find particular qualifications ahead of you attempt to send your resume to the company. For instance, you’ll find selected licenses that you require to get ahead of you get accepted as a info encoder so you will need to take some exams or any other variety of qualifying documents that can enable you to turn into a licensed data encoder. Some companies don’t need licenses but they do demand their applicants to have a very good background within their field of function.
You ought to know that these kinds of jobs are not only a rewarding experience, but they can be profitable too. Don’t underestimate these works as they have been proven to give you that much needed cash whenever you have to have to pay for your monthly bills!…